How do we use your personal data? 

We generally use the Order Information we collect to fulfill all orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations). In addition, we use this order information to: communicate with you; Screening our orders for potential risk or fraud; And providing you with information or advertising relating to our products or services, where this is in line with the preferences you have shared with us. 

We use the device information we collect to help us scan for potential risks and fraud (in particular your IP address) and more generally to improve and optimize our website (e.g. by creating analytics about it how our customers browse and interact with the website and to measure the success of our marketing and advertising campaigns). We protect your personal data according to the highest principles. Data retention When you place an order through the Site, we retain your order information for our records unless and until you ask us to delete that information. Changes We may update this Privacy Policy from time to time, for example, to reflect changes in our practices or for other operational, legal or regulatory reasons.